Boken "Strategic Brand Management - Building, Measuring and Managing Brand Equity" är en genomarbetad guide för varumärkesstrateger. Författaren Kevin 

In Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on

(upplaga 5.) United Kingdom : Pearson Education Limited. Kotler, P,. Kartajaya  av E Gustafsson · 2015 — Journal of. Marketing, 57(1), ss. 1-22.

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ed., internat. ed. Authors: Keller, Kevin Lane. Publisher: Upper Saddle River, NJ [u.a.] : Prentice Hall. Subject: Building, Measuring, and Managing Brand Equity Kevin Lane Keller Tuck School of Business Dartmouth College Vanitha Swaminathan Katz Graduate School of Business University of Pittsburgh Strategic Brand Management Fifth Edition A01_KELL2498_05_SE_FM.indd 3 29/12/2018 02:48 This item: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition by Kevin Keller Hardcover $234.66 Only 2 left in stock - order soon.

Strategic Brand Management. : Incorporating the latest thinking and developments from both academia and industry, this Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] (5th Edition)5th Edition. byKevin Lane Keller(Author), Vanitha Swaminathan(Author) 4.0 out of 5 stars5 ratings.

Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Strategic Brand Management. : Incorporating the latest industry thinking and developments, this exploration of brands,

United States: Pearson Higher Ed. Kotler, P. & Keller, K. (2015). Marketing  5.1 Hur arbetar förbund och klubbar med Sport Brand Management? Figur 2.4: Apéria (2001) tolkar Aakers brand equity (1991) Keller K. L (1998): Strategic Brand Management: Building, Measuring, and Managing Brand. Brand.

2017-02-16 · DOWNLOAD Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Aug 15, 2019 Buy Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition by Kevin Keller, Vanitha Swaminathan  By Kevin Lane Keller. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 0. Amazon配送商品ならStrategic Brand Management: Building, Measuring, and Managing Brand Equityが通常配送無料。更にAmazonならポイント還元本が多数   Aims. • To apply and evaluate profitable brand strategies by building, measuring, and managing brand equity. • To build, measure, and manage brand equity. Strategic Brand Management : Building,Measuring and Managing Brand Equity · Author : by Kevin Lane Keller (Author) · Third Edition · Used · Condition : Good | No  EditionBranding and Brand EquityStrategic Marketing Management, 9th profitable brand strategies by building, measuring, and managing brand equity.

Undertitel: building, measuring, and managing brand equity. Av: Keller, Kevin Lane. Språk: Engelska. Publiceringsår: 2020. Vi har ingen information att visa om den här sidan.
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Jämför priser på 14 böcker av Kevin Lane Keller. Strategic Brand Management. POCKET | av Kevin Lane Keller | 2021  Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] (5th Edition)5th Edition.

Student Outcomes: As a result of taking this course, students will be able to: 1.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity.

Hemel Hempstead: Prentice-Hall av M Lindholm · 2020 — Strategic Brand Management: Building, Measuring, and. Managing Brand Equity.